Marcelo, a young man from rural Brazil, is depressed. The recent livestock robbery on the farm where he lives and works as a cattle herder, left him in this state. He is trying to redo his life by going back to his daily work and to friends who no longer feel the same to him. But the rodeo season begins! The young cowboy, candid and melancholic, turns into the rodeo announcer, a larger than life figure who drives the crowds into a frenzy.